SeoQuake 2.5.7 for FireFox released
[+] Added Bing support for search engine from Microsoft:
-SERP integration
-SE specific parameters
[-] Removed Old msn.com and live.com systems
[+] Added Bing support for search engine from Microsoft:
-SERP integration
-SE specific parameters
[-] Removed Old msn.com and live.com systems
Recently, “Questions and Answers” services were widely adopted. The largest portals such as Yahoo and Google are developing this direction. Also there are several popular specialized portals, for example, wikihow.com, answers.com etc. We have decided to find out, who works with «How to» inquires more active. As an indicator of activity we have chosen quantity of keywords on which domain is included into TOP20 Google organic results. We took 950 thousand inquiries containing a phrase «How to» and studied Organic and AdWords Results of Google US on them.
Here you can see TOP10 domains, receiving traffic on «How to» inquiries from TOP20 organic results:
|
Domain
|
Quantity of inquiries on which the domain is included in TOP20 organic results by Google
|
|
ehow.com
|
536790
|
|
yahoo.com
|
451060
|
|
about.com
|
238081
|
|
google.com
|
235634
|
|
amazon.com
|
206802
|
|
answers.com
|
193724
|
|
youtube.com
|
187997
|
|
wikihow.com
|
156069
|
|
ezinearticles.com
|
153588
|
|
wikipedia.org
|
136706
|
Unexpectedly?
And now take a look at the TOP10 the domains receiving the traffic on «How to» inquiries from AdWords Results:
|
Domain
|
Quantity of inquiries on which the domain buys ads in AdWords
|
|
ask.com
|
39393
|
|
fixya.com
|
3130
|
|
dartsearch.net
|
2887
|
|
clickbank.net
|
2797
|
|
amazon.co.uk
|
1782
|
|
tsw0.com
|
1092
|
|
righthealth.com
|
1035
|
|
advertising.com
|
962
|
|
everesttech.net
|
933
|
|
atdmt.com
|
750
|
So what is interesting in these results?
It is necessary to pay attention to that fact that yahoo.com and google.com receive traffic basically on answers.yahoo.com and answers.google.com. Thus Yahoo Answers in Google collects more traffic than Google Answers.
There is only one significant advertiser in AdWords – it is ask.com. It has 10 times more inquiries on which it gets traffic than his competitors. Where do ask.com’s announcements refer? For example, having clicked on the announcement with the text «How To Be Successful. Search for How To Be Successful. Try Ask Jeeves Today! www. Ask.com» we are redirected to the following page:
http://uk.ask.com/web?q=how+to+be+successful&o=41439049&l=dis&siteid=41439049&dm=lang&jss=0
It is quite densely filled with advertisements suggesting that Adsense arbitrage, although it is not allowed by Google:
http://www.google.com/search?q=Google+AdSense+disabling+arbitrage+publisher+accounts+as+of+June+1st
Interesting is the fact that the number of common organic keywords in organic results for ehow.com and wikihow.com almost coincides with the number of organic keywords for wikihow.com. There is a very small number of keywords for which you will see wikihow.com but no ehow.com in results. How so?
At this link you can find TOP100 domain receiving traffic from Google organic results on «How to» inquiry: http://semisland.com/bases/howto/top100_domain_by_organic.txt
The most surprising is that the leader by quantity of «How to» keywords on which domains receive the traffic from TOP20 Google is not the largest services of answers to questions, or portals, but ehow.com. Frankly speaking, it is surprising. Let’s have a more detailed look at ehow.com.
According to the Alexa rank data, attendance of ehow.com has grown almost in 4 times since October, 2008.
http://traffic.alexa.com/graph?&w=400&h=220&o=f&c=1&y=r&b=ffffff&r=2y&u=ehow.com&
Compete.com shows that the quantity of unique visitors has increased 4 times during the last year:
http://grapher.compete.com/ehow.com_uv_310.png
QuantCast also confirms this tendency:
http://www.quantcast.com/profile/trafficGraph?ggt=swg&wunit=wd%3Acom.ehow&drg=us&dtr=dm&dty=pp
There are natural differences, the sources of data, but the dynamics affecting…
The domain was registered in 2001, but there is another record for 1999 in the archive. Visitors can explore this more accurately:
http://web.archive.org/web/*/http://www.ehow.com
http://web.archive.org/web/1999150%161429/ehow.com/home/home.asp
Google had indexed more than 3mln. pages of a domain:
http://www.google.com/search?hl=en&safe=off&q=site%3Awww.ehow.com&btnG=Search
And according to the Yahoo, ehow.com has nearly 3 million backlinks.
http://siteexplorer.search.yahoo.com/advsearch?p=http%3A%2F%2Fwww.ehow.com&bwm=i&bwmo=d&bwmf=s
41 links from Yahoo! Directory:
http://search.yahoo.com/search/dir?h=c&p=www.ehow.com
and 20 from DMOZ http://search.dmoz.org/cgi-bin/search?search=ehow.com&all=yes&cat=&t=s
We have resorted to the help of AdsSpy and have found out that Google Analytics code installed on the domain ehow.com, also installed on more than 350 domains mainly registered in a zone «.tv». Sites are very various on subjects, from yogaworld.tv to rapwars.tv. Yes, there are definitely a lot we can learn from these guys. They obviously know «how to» very well ?
Well, we have satisfied our curiosity, as well as yours, hopefully.
Wait for new SEOQuake Team researches.
Very curious and inquisitive people work in SEOQuake Team. Really curious. We cannot do anything about this. We collect and we analyze the information all the time. And very frequent, studying a question, which is interesting for us, we obtain the collateral data. Sometimes this data is even more interesting than the original question we work over.
It happened the same way at this time. We have implemented a set of activities aimed at making the SEMRush data base better and cleaner and inadvertently received data on geographical distribution of the number of queries in Google.
And since we are not only very curious, but also generous, we have decided to present you our find. That’s what we have:
We took the general number of queries in Google as 100%, which goes to the United States. We have expressed as a percentage of the U.S. the number of requests which go to other countries:
| Страна | US searches share |
|
United States
|
100%
|
|
United Kingdom
|
24,67%
|
|
France
|
20,23%
|
|
Germany
|
19,36%
|
|
Brazil
|
15,37%
|
|
China
|
12,09%
|
|
Japan
|
11,69%
|
|
Spain
|
11,57%
|
|
Canada
|
10,13%
|
|
Italy
|
10,06%
|
|
Turkey
|
9,99%
|
|
Poland
|
7,59%
|
|
Mexico
|
6,91%
|
|
Australia
|
6,32%
|
|
Netherlands
|
6,28%
|
|
Viet Nam
|
4,08%
|
|
Hungary
|
3,76%
|
|
Argentina
|
3,25%
|
|
Sweden
|
2,8%
|
|
Colombia
|
2,77%
|
|
Thailand
|
2,3%
|
|
Peru
|
2,22%
|
|
Venezuela
|
2,17%
|
|
Chili
|
2,15%
|
|
Portugal
|
2,13%
|
|
Russia
|
1,96%
|
|
Belgium
|
1,95%
|
|
Austria
|
1,86%
|
|
Romania
|
1,81%
|
|
Finland
|
1,66%
|
These figures seem quite realistic. They look strange only for China and Russia that can be explained by presence of very powerful national search systems such as Baidu and Yandex in these countries.
We should make clear that to obtain these data, we took TOP10000 of most commonly requested keywords and analyzed them using Google Keyword Tool and Google Insight. On the basis of a formula, which is used to calculate Insight (information can be seen here: http://google.com/googleblogs/pdfs/google_predicting_the_present.pdf) we calculated the ratio of 10000 keywords for the countries and averaged the results.
We hope that our data entertained you, and perhaps has been useful.
Best regards,
Curious SEOQuake Team
According to the survey, which SEOQuake Team recently conducted among its users, most of the specialists in search marketing thinks that blogs are one of the most authoritative source of professional information. This is natural – Internet is huge and professional blogs serve as the aggregator and filter of the information flow. Most people have their favorite authors (and SEOQuake Team is no exception) – the leaders of opinion – that we treat with great confidence.
So we decided to check, how much Google loves SEO-blogs.
The study was conducted on the domains. It is clear that a private blog can not draft with such monsters as Search Engine Watch, where in addition to the blog there are lots of other information, but there are a number of indicators that can assess the effectiveness of traffic control, for example, the average cost of a visitor coming from the organic results or how the trust is a list of keywords on which the domain gets traffic.
We have decided to take the Top SEO blogs, published in Invesp.com in August 2008 as a basis. Remoteness of the publication didn’t scare us because really popular and authoritative blogs were included in the list, and the study itsef seemed interesting and objective to us.
Obviously, we use our own service SEMRush as a tool for research.
For those who are not familiar with it yet, we are going to explain. SEMRush.com has a database of more than 30 million keywords on which it examines TOP20 of Google organic results, as well as AdWords, and provides information for more than 12mln. domains.
Here is a list of the surveyed blogs, sorted by the amount of traffic from Google organic results according to the SEMRush.com:
| URL | Title | Google SE Traffic |
| searchenginewatch.com | Search Engine Watch | 4 866 |
| searchengineland.com | Search Engine Land | 1 042 |
| seomoz.org | SEOmoz | 856 |
| searchengineguide.com | Search Engine Guide | 556 |
| toprankblog.com | Online Marketing Blog | 529 |
| searchenginejournal.com | Search Engine Journal | 488 |
| seroundtable.com | Search Engine Roundtable | 390 |
| wolf-howl.com | Graywolf’s SEO Blog | 386 |
| pronetadvertising.com | Pronet Advertising | 312 |
| marketingpilgrim.com | Marketing Pilgrim | 289 |
| getelastic.com | Get Elastic | 51 |
| manojjasra.blogspot.com (www.webanalyticsworld.net) | Web Analytics World | 51 |
| smallbusinesssem.com | Small Business SEM | 35 |
| seopedia.org | SEO Pedia | 26 |
| blogstorm.co.uk | BlogStorm | 19 |
| seo-scoop.com | SEO Scoop | 12 |
| dullest.com/blog/ | Matt Cutts | 0 |
The last row in this table looks funny, and we have met this curios situation several times during the research. It seems that Google does not like the Matt Cutts blog. You can believe in? We can’t. ? It is possible that we get this data because until recently, the Matt Cutts blog was located at the domain www.mattcutts.com. Undoubted leader in the number of traffic is Search Engine Watch, but do not forget that this is not just a blog, but a great professional portal.
Now it would be interesting to find out if the traffic engaged by bloggers valuable.
We sort the domains with blogs again, this time by the value of the traffic, which they receive from Google organic results. Here, it is necessary to clarify that the value of organic traffic is estimated by SEMRush, as if the traffic is purchased in AdWords.
|
URL
|
Title
|
SE Traffic price
|
|
Search Engine Watch
|
$9 643,00
|
|
|
Online Marketing Blog
|
$2 666,00
|
|
|
SEOmoz
|
$1 941,00
|
|
|
Search Engine Guide
|
$1 659,00
|
|
|
Search Engine Land
|
$994,00
|
|
|
Search Engine Journal
|
$608,00
|
|
|
Marketing Pilgrim
|
$599,00
|
|
|
Graywolf’s SEO Blog
|
$434,00
|
|
|
Search Engine Roundtable
|
$378,00
|
|
|
Pronet Advertising
|
$148,00
|
|
|
Get Elastic
|
$79,00
|
|
|
manojjasra.blogspot.com (www.webanalyticsworld.net)
|
Web Analytics World
|
$79,00
|
|
Small Business SEM
|
$67,00
|
|
|
SEO Pedia
|
$53,00
|
|
|
SEO Scoop
|
$30,00
|
|
|
BlogStorm
|
$23,00
|
|
|
mattcutts.com (dullest.com/blog)
|
Matt Cutts
|
$0,00
|
As you can see, the leader is the same as in the previous rating. Matt Cutts also didn’t surprised us. But there were some disruption within the list, which we believe illustrates the assumption that not all popular SEO authors equally loved by Google.
And how do they attract this traffic? Using what keywords? For the beginning, let’s find out, how many keywords bloggers use to get traffic from organic results.
|
Title
|
Number of Organic keywords
|
Keyword Report
|
|
Search Engine Watch
|
29783
|
|
|
Search Engine Land
|
12103
|
|
|
Search Engine Guide
|
8374
|
|
|
SEOmoz
|
8153
|
|
|
Search Engine Journal
|
7092
|
|
|
Search Engine Roundtable
|
6286
|
|
|
Marketing Pilgrim
|
3996
|
|
|
Online Marketing Blog
|
2494
|
|
|
Graywolf’s SEO Blog
|
1175
|
|
|
Pronet Advertising
|
1160
|
http://www.semrush.com/search.php?q=www.pronetadvertising.com+(by+organic)&x=48&y=8
|
|
Web Analytics World
|
1138
|
|
|
Get Elastic
|
1119
|
|
|
BlogStorm
|
747
|
|
|
Small Business SEM
|
568
|
|
|
SEO Scoop
|
290
|
|
|
SEO Pedia
|
140
|
|
|
Matt Cutts
|
1
|
The situation in this rating is very similar to the one we saw in the previous two cases. To see if the keywords on which our domains receive traffic are target, you can look into the Keyword Report, by following the link next to each domain. According to our observations, the quality of traffic is directly proportional to the height of the provisions of a domain in our rating.
As mentioned above, it is difficult to compare a private blog and electronic media on such parameters as the number and total cost of the traffic involved. But you can compare them by an average cost of a visitor. Let’s do it.
|
Title
|
Average cost of visitor
|
|
Online Marketing Blog
|
$5,04
|
|
Search Engine Guide
|
$2,98
|
|
SEO Scoop
|
$2,50
|
|
SEOmoz
|
$2,27
|
|
Marketing Pilgrim
|
$2,07
|
|
SEO Pedia
|
$2,04
|
|
Search Engine Watch
|
$1,98
|
|
Small Business SEM
|
$1,91
|
|
Get Elastic
|
$1,55
|
|
Web Analytics World
|
$1,55
|
|
Search Engine Journal
|
$1,25
|
|
BlogStorm
|
$1,21
|
|
Graywolf’s SEO Blog
|
$1,12
|
|
Search Engine Roundtable
|
$0,97
|
|
Search Engine Land
|
$0,95
|
|
Pronet Advertising
|
$0,47
|
|
Matt Cutts
|
$0,00
|
Here we see a more objective picture. Search Engine Watch, the leader of the previous rating is only at 7 and the top spot with a serious gap is headed by the Online Marketing Blog, but on the 3 spot, we see SEO Scoop, which were hanging in the tail up to this moment.
With regard to assessing the quality of traffic, SEMRush has its own rating (SEMRush Rank), which is based on an assessment of the following indexes:
- Number of users who come from the Google search engine
- Cost of search traffic
SEMRush rating indicates how well a website is optimized, and how effective it buys ads in AdWords.
In the following table, we have represented a number of positions of domains under analysis in SEMRush Rank.
|
Search Engine Watch
|
1914
|
|
Search Engine Land
|
9412
|
|
SEOmoz
|
11403
|
|
Search Engine Guide
|
17232
|
|
Online Marketing Blog
|
18141
|
|
Search Engine Journal
|
19567
|
|
Search Engine Roundtable
|
24193
|
|
Graywolf’s SEO Blog
|
24458
|
|
Pronet Advertising
|
29808
|
|
Marketing Pilgrim
|
32035
|
|
Web Analytics World
|
138467
|
|
Get Elastic
|
138729
|
|
Small Business SEM
|
184665
|
|
SEO Pedia
|
227974
|
|
BlogStorm
|
291140
|
|
SEO Scoop
|
392961
|
|
Matt Cutts
|
4118152
|
By the way, speaking about AdWords campaigns, at the time of the last SEMRush database update, there were 2 advertising campaigns of the studied domains, and here is data on them:
|
Title
|
Nomber of AdWords keywords
|
Adwords Traffic
|
Adwords Traffic price
|
AdWords kywords report
|
|
Search Engine Watch
|
4
|
700
|
400
|
|
|
Graywolf’s SEO Blog
|
13
|
200
|
400
|
For each domain you may see the link to AdWords keywords report, where you can find a list of words for which it is advertised. With regard to Search Engine Watch, they have more than target keywords in a campaign. It is obvious that great specialists work for the site.
Well, that’s all. We hope that our little research will help you to find your bearings on the informational ground.
At your service,
SEOQuake Team
[*] Display of the top menu at Google serp has been fixed
[*] Handling of SERP redirects in Google has been fixed
[*] The view of SeoBar in vertical mode has been fixed (was breaking on the “by request” mode)
[*]Alexa parameter updated.
[+]Added related keywords feature for search queries in Google SERP.
[+]Added AdSense Ads displaying in SEMRush plugin.
[*]Fixed some minor bugs in SEMRush plugin.
By the way - SeoQuake was downloaded from Mozilla.org for 506 990 times!
[+] Added “Print” option in PageInfo report
[*] Redesign Density plugin – adult keyword analysis added to Google Kw tool
[*] Fixed “Frozen FireFox” bug
[*] Caching function optimized
[*] Del.icio.us parameter works via API now
[*] PageInfo module redesigned
Eventually done!
SeoQuake finally beat its competitors (RankQuest SEO Toolbar and SearchStatus).
RankQuest
1,663 weekly downloads
175,886 total downloads
SearchStatus
3,856 weekly downloads
442,895 total downloads
SeoQuake
5,082 weekly downloads
447,068 total downloads
Thanks a lot to ALL of you, dear users!