Increasing of the quantity of target visitors is capable to seriously affect profitableness of almost any site. It is well-known that the higher are positions of your site, the more traffic it can receive. The truth that attracting a new customer is more expensive than retaining the old one is as old as the world. Here are some tips on how to get more visitors to the site.

Step One. Identify keywords for which you wish to receive traffic.
If you’re having trouble choosing your keywords, you can use the experience of your competitors. To this end, we recommend you to use the following services:
www.SpyFu.com, www.KeywordSpy.com, www.SEMRush.com.
Type in your domain into the search line, get reports on competitors and learn their keywords.

Step Two. Explore technologies that your competitors use. Using the same services, you can also find out what pages of your competitors sites are known by Google and for what keywords. Visit these pages and learn how they work with meta tags, texts, anchors and what backlinks do they have. Use this experience in your work.

Step Three. Make your site more attractive to users in results of search engines. See how the links to your site look like in SERP. Edit the text on your pages, so that snippets (text descriptions of the site in Google) would become more attractive and comprehensible to users.

Step Four. Identify for what keywords your site is already presented in Google search results. You can use SEOPivot.com for this. Unlike www.SpyFu.com, www.KeywordSpy.com, www.SEMRush.com, that which serve for competitors research, SEOPivot.com identify the potential of your own website to obtain more targeted visitors. It examines TOP300 Google organic results and gives you a list of pages of your site which are located within the first 30 pages of Google for particular keywords. Select your keywords and start to optimize the relevant pages on your site. After all, if the page is already in Google search results for any keyword, even if it’s not in the TOP20, that means that the search engine has already considered it relevant for this inquiry, and it must be not too difficult to improve the position of this page. Here are our recommendations:

1. Optimize text on your page for the relevant keyword
2. Place links with the same anchors to the URL you are interested in from the other pages of your site
3. Place links with the same anchors on other sites.

Step Five. Use tools that can help you to return visitors to the site. Set up direct mailing through RSS and email. Encourage users to add pages of your site to their bookmarks and post links to your site to friends, etc.

Tips & Warnings
1. The higher are the positions of your site for targeted keywords, the more targeted visitors you receive.
2. Good services for the analysis of competitors – www.SpyFu.com, www.KeywordSpy.com, www.SEMRush.com
3. Analyze your own site using SEOPivot.com
4. Remember about the geographical targeting – Google results vary depending on the region from which the user makes a request to the search engine
5. Never use black SEO techniques and do not violate the rules of search engines
6. Use every opportunity to turn the new visitor of your site into regular.